About the Book
Throwing Sheep in the Boardroom is the first comprehensive book written for a wide audience about the Web 2.0 social networking revolution.
This book examines the powerful forces driving this social e-revolution, describes the equally powerful reactions to it, and makes predictions about its far-reaching consequences. As the bookʼs subtitle states, Throwing Sheep in the Board is about how the Web 2.0 revolution is transforming your life, your work, and your world.
Who Should Read Throwing Sheep in the Boardroom?
Throwing Sheep in the Boardroom is not a “geek” book for Web techies or a dry “academic” book for eggheads. It’s a lively, colourful and often surprising analysis that combines a solid theoretical understanding of economics, business and organizational behaviour with fascinating case studies that put real-world flesh on the book's main arguments.
The Book’s Title
The title “Throwing Sheep in the Boardroom” merges images from the two worlds that merge/collide in this book – the horizontally networked world of spontaneous social interaction and the vertically structured world of formal organizational hierarchies.
For the uninitiated, “throwing sheep” is what people do on websites like MySpace and Facebook to get one another’s attention. It’s a “smiley” or “poking” someone online. Admittedly whimsical, throwing sheep is an image from the Gen V world of virtual social interaction. The “boardroom” represents the old world of institutional and corporate hierarchies that feels threatened by the potential consequences of these new social media.