I have begun a blog at a separate site, Internet Evolution, and so will link to those blog posts on this site simultaneously.
Here is the link for my debut blog post, titled “The ROI Case for Web 2.0″, in which I argue that an alternative definition of ROI (return on investment) should be “return on information”.
As an aside, I am planning to review a number of Web 2.0 books in this Throwing Sheep blog, so stay tuned here because I have a large pile of recently published books on my desk – including Shel Israel’s Twitterville, Chris Brogan’s Trust Agents, Erik Qualman’s Socialnomics, and Brian Solis’ Putting Public Back in Public Relations. I will also review some relevant books published last year, such as Jeff Jarvis’ What Would Google Do?
My first job more than 25 years ago was as a newspaper critic (a journalistic function that is much less necessary today), so by reviewing books I feel inspired by a rejuvenating feeling of returning to my beginnings. My immediate challenge is deciding which one to crack open first.
My first job more than 25 years ago was as a newspaper critic (a journalistic function that is much less necessary today), so by reviewing books I feel inspired by a rejuvenating feeling of returning to my beginnings. My immediate challenge is deciding which one to crack open first.
Tags: book reviews, Enterprise 2.0, Internet Evolution, ROI
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