Matthew Fraser Picture
Soumitra Dutta Picture


“ If you want to understand why Wikipedia is changing the world, this book is a must read ”

- Jimmy Wales, founder of Wikipedia.


“ This book is a must read for all - social activists, politicians or managers - who have an interest in understanding how our society is morphing”

- C.K.Prahalad, Ranked world’s No.1 most influential business thinker and author of Competing for the Future.

Welcome to the “E-ruption” of Social Networking

Social networking sites are a global phenomenon. Sites like MySpace and Facebook now boast hundreds of millions of members and online social interaction has become an indispensible part of our daily lives.

Throwing Sheep in the Boardroom is the first comprehensive book written for a wide audience about the Web 2.0 social networking revolution. The book examines the powerful forces driving this social e-revolution, the equally powerful reactions to it, and makes predictions about its far-reaching consequences.